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Spying on Your Competitors to Increase Conversion Rates
This is a guest post by Jonathan Moss from Breaktheseal There are hundreds of ways to increase the conversion rate of a website; A/B testing, customer surveys and usability studies are all hugely...
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Pricing Strategies: 13 Articles You Need to Read
Most businesses struggle with their product pricing strategies. Am I charging too much or too little? What’s the price elasticity like? How can I grow sales with the right pricing? Here’s one answer...
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Shopping Cart Abandonment: Why It Happens & How To Recover Baskets Of Money
An average of 67.75% of all online shopping carts are abandoned according to Baymard Institute, an independent web research company. Think about that for a second, for all of the work you’ve spent...
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How To Get Your Pricing Page Right [Website Reviews]
Pricing itself is super important, and so are the pages that communicate the prices. We’ll look at 8 different pricing pages and see how we could improve them. Effective pricing pages have several...
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Should I Lower My Prices To Compete?
Most people shop online to find lower prices, right? I mean, let’s look at the research. A study from eMarketer.com suggests that 38% of people shop online because of lower prices. Forrester also found...
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How To Calculate & Increase Customer Lifetime Value
That it costs 5-7x more to acquire a customer than it does to retain one isn’t entirely true. The origins of this myth can be traced back to the 1980’s when the Technical Assistance Research Project...
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How To Boost eCommerce Sales With Upselling
According to Forrester research analyst Sucharita Mulpuru, product recommendations are responsible for an average of 10-30% of eCommerce site revenues. Way back in 2006, Amazon reported that 35% of...
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How Creating a Sense of Urgency Helped Me Increase Sales By 332%
In 2012, I launched a kind of ‘Groupon deal for musicians’, where I gave away $1,250 worth of products, including recording time, iTunes distribution, and a guitar string endorsement deal for just $69...
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Why Your Customers Buy More When Value Outweighs Cost
“At MECLABS we’ve spent years asking and trying to answer a simple question: ‘Why do people say yes?’ When given a whole series of options, how do you get people to say ‘yes’ to your option over...
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How Predictive Analytics Is Transforming eCommerce & Conversion Rate...
Have you ever dreamed about learning what products your customers would be the most likely to buy in advance? How great would it be if you could maximize your profits by determining the highest price a...
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